Social media invites are certainly convenient. With the amount of time we spend on our phones and computers every day, it's easy to send and receive these notices instantaneously. However, they don't work for everyone. Physical, printed invitations have several advantages over digital. Here's why you should be sending printed invitations for weddings, parties, and events instead of relying on social media alone.
Touch Marketing
From the moment a recipient opens the envelope and handles an invitation, they get a lot more information than they would from a purely visual online invite. Touch, smell, and sound make a powerful combination social media can't yet replicate. The combination of sensory details combine to enhance what we call "touch marketing:" using senses to enhance a connection with a product.
Naturally, social media uses only visual effects, and occasionally sound if an invite includes a video. Paper has that important power over digital-only products. While apps like Facebook may be convenient, your printed invitations with About the Print will always have that edge.
Design
Another downside of social media invitations? On a platform, they probably all look the same except for a header image. Unless that header image stands out, along with fantastic copy, it's likely easily forgotten.
A clever or eye-catching design on any printed invitation ensures it'll stick around! Great color combinations and design elements entice recipients to hang onto the invitation. This, incidentally, works alongside touch marketing to create a connection with it. That, in turn, makes your recipient feel a connection with your upcoming event, and with you.
Visibility
There's a reason we still put invitations on the fridge. Among the slew of notifications and information on these websites, it's easy to double-book or overlook an important event. However, combined with touch marketing and brilliant design, a physical invitation is likelier to stick around, and probably get a spot on a table, note board, or fridge. Unlike invitations that don't use push notifications, that invitation will remind views every time they pass it.
Create personalized, unique invitations for your event or business today with About the Print!